In today’s highly volatile marketplace, the financial literacy and business acumen of your managers, sales professionals and employees are fundamental to bottom-line success. With a higher-level understanding of your organization’s financial and strategic drivers — and a keen appreciation for their own impact on those drivers — your employees can make more profitable decisions, influence revenue generation and take actions that support your organization’s strategies.
Why develop business acumen? Because it’s …
- A critical leadership competency for managers. Today’s managers are being challenged in unprecedented ways to get results. Increasingly, organizations are incorporating business acumen education into their leadership development curriculums to equip their managers with the knowledge and skills they need to make a bottom-line impact.
- An important alignment initiative for employees. Every day, the actions and decisions of employees affect the bottom line. With increased business acumen, they understand how departmental objectives and their own jobs fit into the big picture of financial and strategic goals. And that means higher levels of commitment, motivation and alignment.
- A competitive edge for sales professionals. To win new sales and secure long-term customer loyalty, sales executives must credibly and confidently offer products and services within the context of a customer’s financial and strategic objectives. The development of business acumen for sales professionals increases skill in using a consultative, customer-focused sales approach.
And the good news is … developing business acumen can be fast, fun and effective.